The Great OnePlus #HYPE

HYPEThe Sun rises in the East and sets in the West, a compass always points North, and OnePlus is once again struggling to successfully launch another device. All is right with the world.

If you’ve read just about anything from this site, or know me on the OnePlus forums, you know how much love and respect I have for the original OnePlus One. But this is another year and a different phone and it deserves to be looked at objectively, as a separate entity. I don’t play favorites. I wont own a piece of tech just because I like the company, they have to earn my business year in and year out, and so far, OnePlus just isn’t doing it for me.

Hardware issues aside, OnePlus is not leaving a pleasant feeling in my stomach. It has left me (and I am sure many of you) with concerns that go past just getting an invitation to purchase the device itself. It appears that Murphy’s Law is in full effect over at OnePlus HQ.

I’ve already gone into great detail concerning OnePlus’ latest offering. The OnePlus 2 looks great on paper, but it is not without it’s fair share of short comings. When you start to factor in everything else, on top of previous concerns, I think we should all be at least a little hesitant. Even if you are a die hard OP fanboy.

Sure, OnePlus is still a young company. But how long do they get to claim “startup” status as your excuse? Production problem? Hey were a STARTUP! Shipping issues? STARTUP! In my opinion, if you can ship over 1,000,000 phones in a year, you are no longer a start up. You should be able to handle a product launch. OnePlus doesn’t need training wheels, they deserve criticism when they get it wrong and praise when they get it right.

So without further ado, let’s examine some of OnePlus’ latest follies.

#HYPE and the 2016 Flagship Killer?

Not so much a concern here, just my personal opinion. I am not fan fan of either of their marketing gimmicks. They just don’t make any fucking sense.


Lets take a look at the word “Hype”. Pulled directly from

verb (used with object), hyped, hyping.

1. to stimulate, excite, or agitate (usually followed by up):

She was hyped up at the thought of owning her own car.

2. to create interest in by flamboyant or dramatic methods; promote orpublicize showily:

a promoter who knows how to hype a prizefight.
3. to intensify (advertising, promotion, or publicity) by ingenious orquestionable claims, methods, etc. (usually followed by up).
4. to trick; gull.
5. exaggerated publicity; hoopla.
6. an ingenious or questionable claim, method, etc., used in advertising,promotion, or publicity to intensify the effect.
7. a swindle, deception, or trick.


“Hype” is not the first word I would go to when trying to develop a marketing hashtag. When not being used as a verb, I often associate the word “hype” with negativity, or something that isn’t quite as great as it should have been, or could have been. If you take a look at the meanings above, its kind of tricky to figure out exactly what OnePlus was going for with their use of the #HYPE hashtag. If anything, it has certainly lived up to #6. Maybe I’m just a fucking idiot, so please enlighten me. But if you ask me, if it needs an explanation, it’s probably no good.

2016 Flagship Killer

Seriously, what the fuck does this mean? The OnePlus 2 is being released in 2015, so it’s the 2015 Flagship Killer, right? I totally understand getting maximum mileage out of your tag line, but not if it’s claim is invalid. It’s arguable that it isn’t even the 2015 Flagship Killer. It’s simply a misleading ploy to #HYPE up the phone to be better than it actually is. It’s another thing that just doesn’t sit right with me.

Will the OnePlus 2 even come close to competing with the flagship phones of 2016? I guess that only time will tell. If price were the only factor, the OP2 might seriously have a shot. But in all reality, I cant see the OP2 standing up on a pedestal with the likes of the Galaxy S7, LG G5, and other 2016 flagships, not gonna happen. It doesn’t say 2016 Q1 Flagship Killer, so I expect their claim to span the entire year. Otherwise, they should have simply omitted the year, or used 2015.


OnePlus stated publicly that they would have “50X the stock of the OnePlus One” at launch. Maybe they do, but just because you have stock, that doesn’t mean that you are necessarily capable of selling said stock. Come launch day, most of you guys were probably pretty excited. With 50X the stock, I’m sure you certainly felt like you had a better than average chance of scoring an update within the first few days of launch, assuming you were an active/early supporter, early forum member, or high on the invite waiting list (more on that shit storm later).

First, orders were delayed for North America (huge disappointment, but understandable). Then, invites were basically stopped all together, because of quality issues. This is the most concerning issue to me personally. Having quality issues (again, remember the yellow screen) this late in the game, doesn’t sit well with me.

I never had an issue with my OnePlus One, so I never had to deal with their customer service department. As a result, I feel fortunate and lucky to have gone this long, and not have had a single “major” issue. Speaks well of the OnePlus One. But I have heard more than a few horror stories of OP’s customer service, and this is why I fear the OnePlus 2 having quality issues. Look, I know that shit happens, and repairs are inevitable (for some), no manufacturing process is perfect, but I would really like to stay away from customer service if at all possible, especially if it is not my fault.

Now lets talk about the much maligned invite waiting list. Ahhh, the lovely invite waiting list, how do I hate thee, let me count the ways. Have you ever signed up for something and immediately felt like you had been kicked in the balls? That’s the invite waiting list for ya. When it was first launched, the damn thing didn’t even work. Now it’s just fucking comical.



Currently standing at a laughable 3,718,176, this list is getting beyond ridiculous. Does it really give you ANY hope you might actually receive an invite anytime soon? Do you think Mr. 3,230,100, is rubbing his palms together thinking “Any second now, any…second” *hits refresh again*, thinking his invite is just around the corner? The list has been majorly compromised, and should just be killed. The list is over inflated with people and bots who will never purchase the device. My suggestion, create a new list with one registration per email address. Your spot is wherever you signed up in succession. That’s it, no bumping yourself up the list by cheating and/or spamming the shit out of your friends. Better yet, to make it completely fair, just sign up for randomly distributed invites.

Welcome to the OnePlus 2 invite waiting room!

Ridiculous Contests

This whole fiasco is like déjà vu. Didn’t we go through this just a little over a year ago? Who comes up with this shit? Makes the contests simpler and unreliant upon popularity, upvotes, spamming friends social networks, selling souls, and cheating to win. OnePlus couldn’t even hold a simple contest without turning it into a shit storm.

Wrap Up

After all is said and done, am I going to risk picking up a OnePlus 2? That all depends. If I keep on hearing negative shit from the company, then probably not. Something positive needs to happen before I am “graced” my invite. I applaud OnePlus for being mostly open with their issues and being very forthcoming about their delays. Shit happens. But after all of the negatives recently, you gotta give the people something good to fall back on.

With the release of the Galaxy Note 5, Nexus devices, and Moto X on the horizon, it’s not a good time to be on someones bad side.